Win in The New Market

Healthcare is going through profound change. We help medical devices, diagnostics, pharmaceutical and services companies successfully quantify, communicate, and capture value in the new market.

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Mind The Gap

Many sales and marketing teams need new strategies, skills and tools to successfully compete in the new market.

Value & Buyer Gap

The market and buyer has changed – have you? Selling, marketing and pricing based on clinical features & benefits is a receipe for excessive discounting, accelerating price erosion, longer sales cycles, denied access to VACs, frustrated salespeople, and dissatisfied customers

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Quantify & Use Value

Quantify and use the economic value of solution in pricing & selling

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Connect to Payment Model

Connect value to customers’ payment model, pay-for-performance, and population health model

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Navigate The New Buyer

Successfully navigate buying committees, professional buyers, and buying groups

Our Solutions, Helping You Win

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Pricing Consulting

Help you quantify your value, set a clear pricing strategy, improve your practices, and plug price leaks

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Sales Training

Give the sales team the skills to confidently sell value, navigate buying committees, understand the customers’ business and successfully engage professional buyers

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Value Selling Tools

Quantify your value, connect the dots to the customers’ payment models, and craft winning value tools

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Marketing Training

Better quantify, communicate and capture value of new and existing solutions in the age of value-based purchasing

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Market Research

Help you develop and leverage key pricing, buying behavior & process, and value insights to set a winning strategy

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Keynote Talks

Whether your audiences is 1000 or 20 people, you’ll enjoy our engaging, insightful and thought-leader keynote talks

Our Consulting & Training Is Based on Deep Experience.

Number of Healthcare Salespeople Trained

Number of Sales Forces Adopting Healthcare Value Selling

# of Clients We Have Helped

“In my 15 years in healthcare sales, this is by far the best training that I have ever had.”

Regional Sales Manager, Top MedTech Company

Recent Publications

Books and thought leadership to help you successfully navigate the changing buyer and capture value.