Mind The Gap
Many sales and marketing teams need new strategies, skills and tools to successfully compete in the new market.
Value & Buyer Gap
Quantify & Use Value
Quantify and use the economic value of the solution in pricing & selling
Connect to Payment Model
Navigate The New Buyer
Value Selling Tools
Professionally designed eLearning courses
These courses are designed to help you create, communicate, negotiate, and capture value. Many courses are available and continually being updated.
Winning with the New Buyer
The healthcare buying process and buying behavior are changing dramatically. Procurement and economic buyers play a much more important role in supplier selection. Suppliers need to adapt to these market changes to win with the new buyer.
Strategic Pricing for Medical Technologies
Setting a winning pricing strategy and capturing a fair share of value for medical technologies can be challenging. This course provides a comprehensive framework, tools, and strategies to set and manage prices of medical technologies.
Procurement Master Class for Sales
Whether you are intimidated by procurement people, frustrated with procurement people, or want to better navigate procurement, we teach you the principles, strategies, tactics, and tools that procurement people learn.
Hospital Finance for Sales
This course is intended to give you a strong grounding in hospital finance with a focus on using this knowledge to help you be more effective in selling.
Books and thought leadership to help you successfully navigate the changing buyer and capture value.