Organizations such as hospitals, health plans, ACOs, physician practices, and laboratories all have an underlying buying behavior. This is driven by a number of factors such as:
- Their buying rules
- Reimbursement rules
- The individuals involved in the purchase decision
- The customer financial condition and competitive situation
- Their goals and strategy
We help clients understand the buying behavior, buying process, and buying center to more effectively price, market and sell their solutions. We have a number of proprietary research methods to develop deep insights. These insights lead to better decisions that enable quicker adoption of solutions and a competitive edge.