Buyer-Behavior Research

Organizations such as hospitals, health plans, ACOs, physician practices, and laboratories all have an underlying buying behavior.  This is driven by a number of factors such as:

  • Their buying rules
  • Reimbursement rules
  • The individuals involved in the purchase decision
  • The customer financial condition and competitive situation
  • Their goals and strategy

We help clients understand the buying behavior, buying process, and buying center to more effectively price, market and sell their solutions.  We have a number of proprietary research methods to develop deep insights.  These insights lead to better decisions that enable quicker adoption of solutions and a competitive edge.