We provide custom training to help your team win in the new market. Training programs include:

• Value discovery
• Pricing strategy
• Learning the buyers’ playbook and process
• Healthcare reform for marketing

We conduct qualitative and quantitative research. Our unique skill comes in applying our buyer and value lens. Research includes:

• Pricing and willingness to pay
• Value lever identification and quantification
• Buying process and influences
• Value Analysis Committee Simulations

We help marketing teams develop practical, easy to use, and provocative value tools. This includes:

• Research on value
• Tool and messaging testing with economic buyers
• Development of tool in simple to cloud-based platforms

Clear strategy is becoming more important as the market and buying grows in complexity. Our strategy work includes:

• Pricing strategy
• Market strategy & segmentation
• Portfolio input and modeling
• New service models and offering strategies